PPC NEWS: Holiday Shopping 2022 (Ragna Stamm’ler PPC Profit Pros)
Featured Brands: JPMorgan Chase & Co., Amazon, Google, Microsoft, Facebook, Facebook Meta.
📈 Despite facing a recessionary landscape, rising layoffs and soaring inflation, it looks like consumers are going into this holiday season with a generous spirit, with J.P. Morgan forecasting a 5% year-over-year growth in personal consumption expenditure.
📣 In response, merchants will need to get in front of this shopping wave with expert pay per click marketing in search, social and retail. Here is a quick roundup of the more exciting new features for marketers to take advantage of in the major platforms:
🛒 This holiday season, Amazon is offering ‘Rewarded Sponsored Display’ ads, whereby brands can offer shoppers an Amazon shopping credit, directly in their sponsored display creative. Customers receive the reward just by clicking on the ad and purchasing the product. According to the retail giant, Amazon shoppers surveyed said they would be 92% more likely to take action when offered an Amazon shopping credit.
🧭 Google is helping brands better reach consumers with ‘local inventory ads’, which allow brands the ability to sell their products locally through their shopping network with this new ad type that displays labels such as ‘In store’ and ‘Pick up today’. This is a big deal considering a study done by Google showed that 88% of people visit a related store within a week of conducting a local search on their smartphone and 28% made a purchase.
🎥 Microsoft’s latest big offering to PPC advertisers this year was their addition of image and video search ad units to their Bing search results. Brands like ADT received a 9.5x higher return on ad spend using this new ad format.
🤖 Over at Facebook they rolled out AI based Advantage+ Shopping campaigns that promise a 12% reduction in cost per conversion according to Meta’s own pilot tests. The key benefits of this new campaign type: Brands can save time and effort on campaign creation (simplified setup), automatically match your personalized products with consumers likely to purchase your products (personalization), and deliver your highest performing ads to your highest value shoppers (optimization).
🏡 Other than taking advantage of these new PPC ad features, according to Google customer insights, for this 2022 shopping season, brands should look to highlight products focused on resolutions, self-care, home refreshes, and yearly planning.
❤️💰📈 Ragna Stamm’ler, COO
#holidayshopping #holidaymarketing #ppcprofitpros #ppcprofitpros #aaronadamson #marketingstrategy #ppcmanagement #ragnastammler Ragna Stamm’ler, Aaron Adamson