Discussion: Maximizing Client Engagement (part 2 of 2)

AARON ADAMSON, ALEX POLAMERO & MIKE DICIOCCIO: 🎙️ Unlocking the Power of Consistency in Podcasting 🎙️

Ever felt that invisible thread connecting you to your audience? The kind of familiarity that transcends distance and dialogue?

As content creators, we’ve all been there. You pour your heart into every episode, yet some listeners never leave a comment. They consume your content in silence, drawing closer to you—even if you’ve never met face-to-face. It’s both exhilarating and perplexing.

But here’s the kicker: Consistency is key.

Mike DiCioccio founder of Social Chameleon, a seasoned podcaster, learned this the hard way. With a dedicated Monday release schedule for 200 weeks, he built trust and credibility. But life happened. Inconsistency crept in. The result? Audience frustration and questions about the show’s future.

So, what did Mike do? He brought in co-host Dave Ragosa to restore consistency, returning to a reliable Monday release schedule.

For professionals like accountants and lawyers, the idea of a weekly podcast may seem daunting. The busy seasons can feel overwhelming. But here’s a game-changing tip: “Block out just a few hours a month” to batch-record episodes.

So, what’s the takeaway? Consistency builds trust. It fosters engagement. It turns passive listeners into loyal fans. Let’s commit to a rhythm that resonates, ensuring our audience always knows when to tune in. 🎧

#Podcasting #ContentCreation #ConsistencyMatters #CommunityBuilding #Engagement

Author

  • Aaron Adamson

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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