Discussion: How does Aider save accounting firm time? (part 2 of 2)

AARON ADAMSON & ALEX POLAMERO: πŸš€ The Future of Accounting Firms: Scaling Advisory Services πŸš€

Imagine a world where accounting firms can effectively scale their advisory services, breaking free from the constraints of time and the traditional billable hour model. That’s exactly what is discussed with industry experts Alex Polamero, Aaron Adamson, and Brendan Roberts of Aider.

Challenge 1: Time Constraints
Partners and owners in accounting firms face a monumental challenge – time. They simply don’t have enough hours in the day to communicate effectively with clients. Yet, client communication is a lifeline, essential for helping businesses thrive.

Challenge 2: Productizing Advisory Services
Traditionally, accountants have sold their time, but scaling requires a new approach. The solution? Productizing advisory services. But how?
Brendan Roberts sheds light on a game-changing strategy. The core product no longer has to solely be the accountant’s time. Introducing a “tier two” advisory offering: monthly reports, action items, and executive summaries. Clients can reach out as needed, rather than being locked into a set monthly meeting.

These technologies are a game-changer in scaling advisory services. The shift towards higher-value engagements – away from low-margin tax and bookkeeping work – is crucial. By driving qualified leads through digital marketing, firms can transform these leads into high-value clients, exponentially boosting lifetime client value and profits.

Author

  • Aaron Adamson Co-Founder & CEO of PPC Profit Pros Pay Per Click Marketing

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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