DISCUSSION: Developing and Leveraging Brand Voice in Marketing (part 4 of 6)
AARON ADAMSON & ALEX POLAMERO: The Power of Brand Voice: How It Shapes Your Business
In this discussion, Aaron Adamson and Alex Polamero, with guest, Becky Freemal, delved deep into the essence of “Brand Voice” and how it transcends beyond just marketing. Here are some takeaways:
1. Beyond Customer Attraction: Brand voice isn’t only about pulling customers in. It needs to resonate internally, with every team member, every day.
2. Consistency is Key: From the moment someone applies for a job, through onboarding, and across every internal and external communication, your brand voice should be unmistakably consistent.
3. Internal Harmony: If your finance team talks one way, and your sales team talks another, what’s the message? Confusion. Consistency in communication is critical for a cohesive brand image.
4. Marketing’s Role: The marketing team may lead the charge, but it’s not just their battle. Everyone from the CEO to the newest intern must embody the voice of the brand. It’s a collective effort!
5. Every Touchpoint Matters: Your brand voice should echo at every customer interaction point. From the initial touchpoint to the final sale and beyond, the experience should feel seamless.
6. The Glue of Your Brand: Ultimately, your brand voice is the glue that holds everything together. Internally. Externally. It’s what ensures a unified brand experience, leaving a lasting impression on customers.
#BrandVoice #MarketingStrategy #BusinessAlignment #CustomerExperience
