DISCUSSION: Developing and Leveraging Brand Voice in Marketing (part 5 of 6)
AARON ADAMSON & ALEX POLAMERO: Why Your Brand Voice Matters: A Deep Dive
In this discussion of Aaron Adamson and Alex Polamero with guest Becky Freemal, they explain why “Brand Voice” matters.
Imagine walking into a room filled with familiar faces. Some greet you with a warm hello. Others throw jargon-heavy terms at you. Which scenario makes you feel more connected?
Here’s the truth: Your brand voice can make or break your connection with your audience.
1. The DNA of a Compelling Brand Voice:
a. Genuine – Authenticity is non-negotiable.
b. Consistent – Your brand’s message should echo uniformly across all channels.
2. Crafting Consistency:
a. Diverse Team, Diverse Insights – Bring voices from all corners of your organization.
b. Internal Feedback – Your employees’ perceptions can spotlight gaps between intent and reality.
c. Clarity Over Complexity – The easier it is to grasp, the easier it is to apply.
d. Uniformity Across Channels – Inconsistencies erode trust.
3. The Power of Consistency:
a. Building Trust – Trust builds loyalty. Loyalty drives success.
b. Consistent Cadence – Regular communication begets reliability. Sporadic interactions? They breed confusion and doubt.
c. Omnichannel Harmony – Seamless experience, always. From online to offline, your brand voice should resound harmoniously.
In Summary: The magic trifecta for a successful brand voice? Genuine, Simple, Consistent.
#BrandVoice #MarketingStrategy #BrandIdentity #Consistency #Authenticity