DISCUSSION: Developing and Leveraging Brand Voice in Marketing (part 5 of 6)

AARON ADAMSON & ALEX POLAMERO: Why Your Brand Voice Matters: A Deep Dive

In this discussion of Aaron Adamson and Alex Polamero with guest Becky Freemal, they explain why “Brand Voice” matters.

Imagine walking into a room filled with familiar faces. Some greet you with a warm hello. Others throw jargon-heavy terms at you. Which scenario makes you feel more connected?

Here’s the truth: Your brand voice can make or break your connection with your audience.

1. The DNA of a Compelling Brand Voice:
a. Genuine – Authenticity is non-negotiable.
b. Consistent – Your brand’s message should echo uniformly across all channels.

2. Crafting Consistency:
a. Diverse Team, Diverse Insights – Bring voices from all corners of your organization.
b. Internal Feedback – Your employees’ perceptions can spotlight gaps between intent and reality.
c. Clarity Over Complexity – The easier it is to grasp, the easier it is to apply.
d. Uniformity Across Channels – Inconsistencies erode trust.

3. The Power of Consistency:
a. Building Trust – Trust builds loyalty. Loyalty drives success.
b. Consistent Cadence – Regular communication begets reliability. Sporadic interactions? They breed confusion and doubt.
c. Omnichannel Harmony – Seamless experience, always. From online to offline, your brand voice should resound harmoniously.

In Summary: The magic trifecta for a successful brand voice? Genuine, Simple, Consistent.

#BrandVoice #MarketingStrategy #BrandIdentity #Consistency #Authenticity

Author

  • Aaron Adamson Co-Founder & CEO of PPC Profit Pros Pay Per Click Marketing

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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