Q&A: What new skills do you think digital marketers should focus on to stay competitive in 2024?

AARON ADAMSON & ALEX POLAMERO: Staying Ahead in 2024: The New Skills Digital Marketers Need

Imagine standing on the brink of a revolution, where the fusion of AI and digital marketing isn’t just a futuristic concept but an urgent reality. This Q&A by ChatGPT with marketing gurus, Aaron Adamson and Alex Polamero, shed light on what it takes to stay ahead in this power-packed new era.

Let’s get one thing straight: AI isn’t a mere toy or tool. It’s a “monster”. You either control it, or it controls you.

Aaron likened this to a DJ being “in control” at the deck. And trust me, in 2024, the deck will be overflowing with AI advancements like ChatGPT. So, how do we keep the music playing without hitting a sour note?

Enter “Prompt Engineering.” This isn’t your average skill—it’s an art form. Crafting effective prompts means the difference between AI outputs that shine and those that crash and burn. But crafting is just the beginning.

We must also become masters of “Prompt QA”. Think of it as new-age detective work: verifying sources, checking for hallucinations, and ensuring every bit aligns with your client’s brand voice and tone. The era of “grab and go” is over; meticulous checks and balances are in.

Aaron passionately argues that digital marketers must develop a new nomenclature—a specialized language and framework to work seamlessly with these advanced AI tools. And Alex hit the nail on the head: “constant learning and relentless testing” are non-negotiable.

In a world that’s rapidly evolving, agility isn’t a choice; it’s survival.

#DigitalMarketing #AI #Innovation #PromptEngineering #MarketingTrends #FutureReady


  • Aaron Adamson

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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