PPC NEWS: Halloween 2022

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Brand Appearances: @amazon , @Target , @Walmart ,@Grandin Road , @Zazzle , @PotteryBarn , @Tipsy Elves , @Instacart , @The Home Depot , @Spirit Halloween , @Party City , @Michaels Stores , @World Market , @Sam’s Club , @PetSmart , @Skai | Omnichannel Marketing Solutions .

👻 Halloween is big business, in fact, the National Retail Federation is expecting that spending this year will reach $10.6 billion dollars, up from last year’s $10.1 billion dollars, with approximately 68% of consumers planning on participating in some type of Halloween celebration.

📣 In order to get in front of all of these Halloween spenders, a large number of brands are jockeying for PPC ads spots this year. Let’s dive into our PPC competitor intelligence software to see whos doing what in this years Halloween PPC market:

👩‍💻 So coming into PPCProfitPros.com, coming over to Logins, PPC Competitor Intelligence, and let’s look at our Halloween 2022, PPC Marketing Report. We’ve got a total of 13 competitors showing up in Google PPC search with a total of 63 unique ads and when you come over here you can see who they are. Amazon.com with the Lion’s share in Google search for Halloween 2022 followed by SpiritHalloween.com, GrandInRoad.com, Zazzle.com, and PotteryBarn.com.

🛍️ Let’s come over hear and look at the retail side of things. There’s 43 unique advertisers in the Google Product Listing Ads, with 1,430 Shopping Ads showing up, and let’s take a look at who some of the companies are here. And we’ve got Amazon again followed by Target, Walmart, Party City and Michaels Stores…and what’s really interesting is that out of the top three, Amazon has the top average product price at $16.16, Walmart is in the third spot but has the second highest price for their Halloween products at $14.30, followed by Target which is in the number two spot in the product listings ads but with the number three average price for their Halloween products at $11.10.

🧑‍✈️ And to cap off our Halloween PPC and search news, here are the Top 5 Costume Searches for 2022, according to Google FrightGeist:

Witch
Spider-Man
Dinosaur
Stranger Things
Fairy

In case you were wondering, Astronaut came in a little lower on the list, at 82.

❤️😀💲 Aaron Adamson

#news #marketing #ppcprofitpros

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