Discussion: Where do you see AI in marketing going in the future? (part 2 of 2)

AARON ADAMSON & ALEX POLAMERO: 🚀 The Future of AI: Prompt Engineering and Ethical Considerations 🤖💡

In this thought-provoking discussion, Aaron Adamson dives into the fascinating world of “prompt engineering” for AI systems, predicting a whole new frontier of specialized professions. With AI becoming more advanced, experts will be needed to craft the perfect prompts and sequences, ensuring the desired outputs are achieved.

Aaron envisions roles, like “omni-channel AI prompt engineers,” who excel in prompting across multiple AI tools and seamlessly connecting them. As AI becomes ubiquitous, there will also be a growing demand for “AI integrity specialists” and “AI security specialists.” These disciplines are still in their infancy, but Aaron believes they will soon find their place in universities’ academic programs.

Enter Alex Polamero, who reveals that his company has already assembled a team of prompt engineers, streamlining content generation workflows for various clients. However, he acknowledges the dual-edged nature of AI. Just as the internet has its “dark web,” AI can also be a double-edged sword. Companies must tread carefully and navigate the ethical considerations of utilizing AI for both beneficial and detrimental purposes.

Seth Avergon, a fractional CMO, joins the discussion by sharing the key questions and concerns he frequently encounters. First and foremost, companies strive to optimize AI, weighing whether it eliminates roles or merely transforms them. Moreover, the ethical quandaries surrounding AI must be addressed head-on.

Seth astutely points out that while AI is an extraordinary tool, it still has limitations. It primarily recombines existing data, lacking the human capability to truly create original content. Humans excel in the creative process, as we have the unique ability to “riff” off previous work and develop novel ideas—a skill AI has yet to master.

The group acknowledges the complexity and rabbit hole-like nature of this topic, inviting others to join the discussion and share their thoughts. It’s crystal clear that the landscape of AI is evolving at lightning speed, with specialized roles emerging to support its growth. Companies face a multi-faceted challenge—optimizing AI’s potential while navigating the ethical implications.

🔊 What are your thoughts? How do you see prompt engineering and ethical considerations shaping the future of AI? Let’s dive into this exciting and crucial conversation together! 🚀🌍

#AI #PromptEngineering #Ethics #FutureOfWork #ArtificialIntelligence #LinkedinConversations

Author

  • Aaron Adamson

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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