Discussion: Traditionally how do accounting marketing firms approach growth?

AARON ADAMSON & ALEX POLAMERO: 🎙️ A Glimpse into the Growth Strategies of Traditional Accounting Firms” 🎙️

Ever wondered how traditional accounting firms tackle the challenge of growth? In this discussion, Aaron Adamson, Alex Polamero, and their guest, Neil Barrow delve deep into the world of marketing, sales, and customer relationship management (CRM) to uncover their closely-guarded secrets!

On the marketing front, Alex reveals the tried-and-true strategy of building rock-solid personal connections. Trust is the beating heart of the accounting industry, and traditional firms know it. To expand their reach, they embrace networking, industry participation, community engagement, professional events, and referrals from loyal clients. Some even dabble in cold calling, print ads, and hosting seminars to stay ahead of the curve.

But wait, there’s more! Neil shines a light on the sales approach these firms employ. Rather than relying on fancy “strategies,” their mindset centers around delivering exceptional work and letting clients come flocking. It’s all about those rainmaker partners and managers who work their magic through networking, relationship-building, and leveraging personal connections. However, Neil boldly suggests that a structured, learnable approach to business development might be the key to future success. After all, shouldn’t it be as systematic as auditing or tax preparation?

Capacity constraints also play a crucial role in traditional growth. Many firms, overwhelmed by the leads and referrals they receive, struggle to take on more work. It’s been a winning formula for years, but Neil raises an important question: should a more strategic and structured approach be adopted to thrive in the ever-evolving business landscape?

Let’s not forget the inherent advantages of the traditional accounting firm model! With client retention rates soaring at 90% annually and clients sticking around for a decade or more, the power of long-lasting relationships can’t be underestimated.

This gripping summary reveals the secret sauce behind traditional accounting firms’ growth: personal relationships, networking, and trusted referrals. However, let’s not shy away from the need to adapt to changing market dynamics with a structured and strategic approach to business development! The future is calling, and it’s time to answer.

#Accounting #GrowthStrategies #BusinessDevelopment #RelationshipBuilding #FutureReady


  • Aaron Adamson

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

    View all posts