DISCUSSION: Developing and Leveraging Brand Voice in Marketing
AAREON ADAMSON & ALEX POLAMERO: 🚀 Unlock the Power of Brand Voice!🚀
In this latest Digital Marketing Masterclass Discussion Series, we had the privilege of hosting Becky Freemal, a powerhouse author, keynote speaker, and fractional CMO. She’s the brain behind The Market Exec, a firm leading the charge in executive-level growth strategy. Her upcoming book, “Brand Voice: People + Data Drive Results”, is a must-read for anyone serious about crafting compelling brand narratives.
Why Brand Voice Matters:
It’s not just about logos and colors. It’s about storytelling. It’s how your organization speaks, breathes, and connects with its audience. Becky laid out some golden rules that every marketer should tattoo on their brain:
1️⃣ Start with Data: Dive into both quantitative (NPS scores) and qualitative (customer feedback) data. Understand what makes your audience tick and where your story intersects with theirs.
2️⃣ Keep It Simple: Ditch the jargon. Speak the language of your audience. The best communicators make complex ideas simple.
3️⃣ Alignment is Crucial: Your brand’s perception should mirror the market’s view. If there’s a gap, bridge it. Adapt as your purpose and audience evolve.
4️⃣ Jump the S-Curve: Innovation is key. Avoid stagnation by continuously evolving. COVID-19 showed us that flexibility is survival. Those who adapted thrived.
Becky’s insights were a revelation. A genuine, simple, and consistent brand voice isn’t just a nice-to-have; it’s foundational. It’s the secret sauce to building a successful brand that resonates deeply with its audience.
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