DMM: Why is quality more important than quantity in lead generation for digital marketing?
💪📈AARON ADAMSON & ALEX POLAMERO:🔥🚀 Quality vs Quantity in Lead Generation: The Ultimate Balancing Act! 🔥🚀
🔍 Let’s dive deep into the discussion about the eternal dilemma in digital marketing – quality or quantity when it comes to lead generation. 📈
💡 You’re a head of sales, and you’re given two options – 10 qualified leads or a whopping 100 leads, but only 12 are truly qualified. Which would you choose? 🤔
🎯 It’s a no-brainer! Sales teams crave leads that are genuinely qualified and ready for productive conversations that lead to closed deals. They don’t have time to waste on unqualified leads. 🙅♂️
🔬 Enter the unsung heroes – the marketing team! It’s their job to identify the characteristics that make a lead qualified for the business. With this knowledge, they can focus on passing the cream of the crop to the sales team. 🤝
🔝 However, once we’ve established the criteria for a qualified lead, the game changes. It’s all about increasing quantity while maintaining that incredible level of quality. 💯
💪 By achieving 100 or 1000 highly qualified leads, we can fuel business growth by hiring more salespeople or Business Development Representatives to handle the increased volume of opportunities. The sky’s the limit! ☁️
#ppc #digitalmarketing #ninestone #crm #ppcprofitpros
