DMM: Understanding the Power of Customer Lifetime Value (CLV) in Keyword Selection and Bidding

AARON ADAMSON & ALEX POLAMERO: πŸ”₯ Understanding the Power of Customer Lifetime Value (CLV) in Keyword Selection and Bidding πŸ”₯

Are you ready for a mind-blowing revelation that can supercharge your pay-per-click advertising? Buckle up, because Aaron Adamson and Alex Polamero just dropped some serious knowledge bombs on how CLV can revolutionize your approach!

According to Aaron, the key lies in maximizing profits by bidding strategically on keywords. But here’s where it gets exciting – by shifting our focus to CLV, we can unlock a whole new world of opportunities!

Imagine this: instead of solely relying on first-sale revenue, we’re now bidding based on lifetime revenue. Oh, the possibilities! We can now aggressively pursue those profitable keywords that lead to repeat customers and long-term value.

Alex shares an eye-opening example where some of their clients retain customers for 5-10 years! By adopting a long-term perspective through CLV, they’ve forecasted massive profits over the lifetime engagement of each customer.

But wait, it gets even better! This strategic mindset not only influences how we bid but also empowers us to rise to the top of search results, squashing competitors in our wake. Talk about amplifying our efforts!

Aaron acknowledges that embracing the CLV approach can be incredibly jarring for most companies. It requires a significant adjustment and may even cause short-term profit dips. But here’s the exciting part – the profit curve ends up resembling a hockey stick, with explosive growth later on as competitors fall behind.

For those who fear the initial dip, don’t worry! Aaron suggests gradually implementing CLV bidding by focusing on a portion of the lifetime value at first. Once your cash flow allows, you can fully transition and witness the meteoric rise of your profits.

So, are you ready to make a game-changing move? Embrace CLV, think long-term, dominate the keyword game, and watch your profits skyrocket! πŸš€πŸ”₯

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