DMM: In PPC marketing, which media channels have you found to be the most profitable for investment?
AARON ADAMSON & ALEX POLAMERO: 🔥🚀 Unleashing the Power of Profitable Marketing! 🚀🔥
Looking to maximize your profits from PPC marketing investments? Then sit tight and get ready for some insights shared by Aaron Adamson!
First things first, Aaron emphasizes the importance of focusing on profit maximization. And where does he suggest you start? Google and Bing search engines! 📈 Why, you ask? Well, because that’s where people actively look to buy when they have a need, pain point, or problem to solve. They are ready to purchase and are at the bottom of the marketing funnel!
So, if your goal is profitable sales, then search should be the FIRST place you invest your digital marketing dollars.
Once you’ve driven some customers from search, it’s time to expand your horizons. Aaron suggests using display ads, video ads, and retargeting on the Google Display Network to follow those customers around the internet. Talk about staying top of mind!
But wait, there’s more! Aaron also enlightens us with the concept of lookalike audiences. By targeting more potential customers similar to past buyers, you can dramatically increase your chances of success. It’s like finding your tribe in the vast digital landscape!
Now, let’s talk about social media. Aaron advises adding it to the mix once other channels have matured. Why, you ask? Well, because social media is perfect for branding and awareness in the upper funnel. It’s where people browse, not actively search to buy. But hey, for some industries like fashion and cosmetics, social platforms like Facebook, Instagram, and TikTok may be more crucial.
However, here’s a pro tip: even for those industries, Aaron still insists on prioritizing search engines. Why? Because search is where people are actively searching to buy a specific product or service at that moment.
To sum it all up, Aaron’s golden rule is to focus on the most profitable channels, not just the highest volume. And guess what tends to be the most profitable first? You guessed it right, search engines!
💼 So, start by investing your digital marketing dollars in search, and then expand to other digital channels. By doing so, you’ll be on your way to maximizing your profits from marketing investments! 🚀💥
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