Discussion: How can marketers, sales and CRM professionals support accounting growth? (part 2 of 2)

AARON ADAMSON & ALEX POLAMERO: 🔥 Balancing the Digital Age with Traditional Business Development 🔥

In this discussion about the future of professional services firms, Aaron Adamson, Alex Polamero, and guest, Neil Barrow, highlighted the critical importance of embracing new digital marketing efforts while still nurturing traditional business development activities.

They stressed the power of leveraging digital marketing to drive new business opportunities and upsell existing clients on new services. But they also emphasized the irreplaceable value of maintaining traditional networking, referral, and in-person activities.

To stay ahead in the game, firms must adopt a multi-touch approach that integrates online and offline efforts seamlessly. This is crucial for providing a top-notch customer experience that leaves a lasting impact.

But let’s not forget the challenges of change management and technology adoption. The panelists acknowledged the struggles firms face in implementing new technologies like CRM systems and getting employees on board. It’s all about a strategic, holistic approach to make processes easier and more profitable.

Empowering the business development team was also a key takeaway. By entrusting them with lead and client data management in the CRM, partners can focus on valuable client interactions. This dynamic allows marketing and advertising efforts to feed into a well-managed sales pipeline, driving success. 🚀

#DigitalMarketing #BusinessDevelopment

Author

  • Aaron Adamson

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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