Discussion: How are modern accounting firms approaching growth? (part 2 of 2)

AARON ADAMSON & ALEX POLAMERO: πŸš€πŸ’Ό Are traditional CPA firms missing out on the digital revolution? πŸ“ˆπŸ’»

In this discussion, Aaron Adamson and Alex Polamero, with guest Neil Barrow, delve into the challenges faced by traditional CPA firms in transitioning to a more digital and modern approach. The key points are eye-opening:

Hesitation to go “full-blown digital” is a major obstacle for many firms stuck in traditional methods. The reluctance to change is holding them back from embracing the future.

Acquisition as a growth strategy seems promising, but it’s not a silver bullet solution. The bottleneck in business development persists, hindering progress.

People acquisition as a strategy is common, but it’s not enough. The need for more human resources to handle the workload remains a pressing issue.

Embracing digital transformation is the key to success for modern CPA firms. Those who have fully embraced it have seen a dramatic increase in qualified leads, paving the way for growth.

Challenges with scaling leads are real. Generating a large number of qualified leads is a positive, but the partners are struggling to handle the increased workload.

The tension between the desire to modernize and the reluctance to fully embrace digital transformation is palpable. The time for traditional CPA firms to adapt and thrive in the digital age is now. Are you ready to make the leap?

#CPA #DigitalTransformation #BusinessDevelopment #ModernizeOrDie πŸš€πŸ’Ό

Author

  • Aaron Adamson Co-Founder & CEO of PPC Profit Pros Pay Per Click Marketing

    Aaron has 20 years of experience as an entrepreneur and business & marketing leader with a specialty in PPC advertising. He has a passion for driving huge profits! In the last 11 years, he's increased profits on average, 40% across all roles! Aaron loves to say "Big profit improvements change companies and lives for the better!" Outside of this, he loves exercise (yoga in particular) and spending quality time with his wife and son.

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