FAIRWAY DIVORCE SOLUTIONS
CONSULTING CASE STUDY
Performance data
54% ↑
Marketing profit increase.
40% ↑
Revenue increase.
132% ↑
Sales increase.
12% ↑
Lead conversion rate increase.
23% ↑
Sales conversion rate increase.
89% ↑
PPC ad click through rate increase.
Challenge
Fairway Divorce Solutions, a divorce consulting firm with 14 franchisees, faced challenges in managing and growing their consultancy services. The complexities included tracking sales, revenue, and profitability across different regions and a lack of segmentation in financial data, hindering informed decision-making. Additionally, their PPC marketing campaigns lacked structure and modern AI software, impeding efficiency and budget management. These challenges necessitated a comprehensive marketing strategy overhaul to ensure profitability and sustainable expansion.
Solution
PPC Profit Pros addressed Fairway Divorce Solutions' challenges through a strategy encompassing PPC campaign overhaul, advanced tracking, profit-focused dashboards, AI implementation, and optimized ad copy. Tailored strategies for each franchise and continuous optimization were key in sustaining growth and effectiveness.
- PPC Marketing Campaign Overhaul: New campaigns focusing on keyword selection, ad copy, and landing pages.
- Franchise-Specific Campaign Strategies: Tailoring strategies to meet local market demands.
- Comprehensive Tracking Implementation: Capturing key metrics for detailed campaign analysis.
- Profit-Focused Dashboards: Custom dashboards for financial performance insights.
- Strategic Bid Management: Optimizing budget allocation for maximum ROI.
- Ad Copy Optimization: Improving click-through and conversion rates.
- Continuous Optimization: A/B testing and performance analysis for ongoing improvements.
- Advanced AI Implementation: Enhancing campaign management for smarter budget allocation.
Result
The partnership with PPC Profit Pros led to a 54% increase in profitability for Fairway Divorce Solutions. Through optimized PPC strategies and AI-enhanced campaign management tailored for each franchise, the collaboration significantly boosted profitability and established a strong foundation for future growth, aligning with the firm's ambitious expansion goals.
"I am shocked at how profitable PPC is for our business. I anticipated that, and I thought that was the case, but I didn't know it. And I will also say that it had a lot to do with the way you setup our landing pages, and the way you wrote our actual ads."
Karen Stewart
Founder & CEO
Fairway Divorce Solutions
About Fairway Divorce Solutions
Fairway Divorce Solutions offers specialized divorce mediation and resolution services, focusing on an approach that minimizes conflict and financial burden, with a commitment to protecting the well-being of children involved.
Learn more at: https://www.fairwaydivorce.com/