Performance data

54% ↑

Marketing profit increase.

40% ↑

Revenue increase.

132% ↑

Sales increase.

12% ↑

Lead conversion rate increase.

23% ↑

Sales conversion rate increase.

89% ↑

PPC ad click through rate increase.


Fairway Divorce Solutions, a divorce consulting firm with 14 franchisees, faced challenges in managing and growing their consultancy services. The complexities included tracking sales, revenue, and profitability across different regions and a lack of segmentation in financial data, hindering informed decision-making. Additionally, their PPC marketing campaigns lacked structure and modern AI software, impeding efficiency and budget management. These challenges necessitated a comprehensive marketing strategy overhaul to ensure profitability and sustainable expansion.


PPC Profit Pros addressed Fairway Divorce Solutions' challenges through a strategy encompassing PPC campaign overhaul, advanced tracking, profit-focused dashboards, AI implementation, and optimized ad copy. Tailored strategies for each franchise and continuous optimization were key in sustaining growth and effectiveness.

  1. PPC Marketing Campaign Overhaul: New campaigns focusing on keyword selection, ad copy, and landing pages.
  2. Franchise-Specific Campaign Strategies: Tailoring strategies to meet local market demands.
  3. Comprehensive Tracking Implementation: Capturing key metrics for detailed campaign analysis.
  4. Profit-Focused Dashboards: Custom dashboards for financial performance insights.
  5. Strategic Bid Management: Optimizing budget allocation for maximum ROI.
  6. Ad Copy Optimization: Improving click-through and conversion rates.
  7. Continuous Optimization: A/B testing and performance analysis for ongoing improvements.
  8. Advanced AI Implementation: Enhancing campaign management for smarter budget allocation.


The partnership with PPC Profit Pros led to a 54% increase in profitability for Fairway Divorce Solutions. Through optimized PPC strategies and AI-enhanced campaign management tailored for each franchise, the collaboration significantly boosted profitability and established a strong foundation for future growth, aligning with the firm's ambitious expansion goals.


"I am shocked at how profitable PPC is for our business. I anticipated that, and I thought that was the case, but I didn't know it. And I will also say that it had a lot to do with the way you setup our landing pages, and the way you wrote our actual ads."

Karen Stewart

Founder & CEO
Fairway Divorce Solutions

About Fairway Divorce Solutions

Fairway Divorce Solutions offers specialized divorce mediation and resolution services, focusing on an approach that minimizes conflict and financial burden, with a commitment to protecting the well-being of children involved.

Learn more at: https://www.fairwaydivorce.com/

Find out what PPC Profit Pros can do for your firm: